Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler
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Offering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
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Offering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
Richard H. Thaler
Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago's Graduate School of Business where he director of...
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