The classic business bestseller, now revised and updated The late Chet Holmes helped his clients blow away both the competition and their own expectations. And his advice started with a simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the twelve essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week, you can systematically turbocharge your management, marketing, sales, and much more.