Cowboy Bookworm grew from Billy Huckaby's passion for books and rodeo. Good books about rodeo were hard to find and most were out of print. Huckaby launched Wild Horse Press and the first book published was Bob Crosby: King of the Cowboys.

From there Huckaby launched Cowboy Bookworm to serve the retail market. The first year Cowboy Bookworm had a booth at Cowboy Marketplace in Las Vegas it was 10 ft by 10 ft and consisted of a table, two chairs and approximately 10 titles. Today the Cowboy Bookworm booth occupies 10 ft by 30 ft and close to 1,000 titles are available.

In addition to trade shows, Cowboy Bookworm also has retail locations in the Western Antique Gallery in Denton, Texas and the Texas Cowboy Hall of Fame in the Fort Worth Stockyards. Cowboy Bookworm advertises extensively in publications such as the ProRodeo Sports News, Western Horseman, the Quarter Horse News and more. The company has developed a loyal following for customers and ships books and DVDs all over the world.

Huckaby has also gained a reputation for being able to locate hard to find and out-of-print books. Some of these titles now back in print thanks to Huckaby and Wild Horse Press.